Academic Poster using an article
Formative Assessment
Students will produce:-
1. A 600 word summary that critically explains and analyses important issues in collaborative working within a published collaborative public health project.
2. A draft electronic academic poster which critically explains and analyses important issues in collaborative working within a published collaborative public health project.

The two elements can be about the same project (which I suggest is a sensible thing to do!) or they can focus on different examples.
Please bring your 600 word written work and a draft poster ( An A4 printed version of a single power point slide in colour if possible ) to the session on 4th November 2013.
If anyone has problems printing their poster please send it to me electronically the Friday (1st November) before the session and I can try to print it.

These will be shared within the group for peer feedback in order to inform the development of the summative poster assessment component as outlined below.
Examples of posters are on the elp. These have been developed by previous students but please note their assessment was not exactly the same and so the content of their posters is different to what is required for yours. They are useful to look at in terms od structure , layout , creativity etc.
The module will be summatively assessed by:
1. Students will produce an electronic academic poster which critically analyses collaborative working issues within a published collaborative public health project.

The electronic poster will provide the opportunity to present a visual representation of key issues relating to an example of public health collaborative working.
It will include, for example, critical analysis of:
• methodologies for involving community and key stakeholders in the development of a collective, empowering approach to public health improvement
• the process, strengths and limitations of community and cross sector collaboration in a public health context
• the rationale and effectiveness of collaborative working in a public health project.
• the leadership and management skills required to work collaboratively.

The poster will be developed using a power point slide and is not expected to be printed. Therefore only 1 single power point slide should be developed. Examples and templates and useful tutorials area available in the elp.
2. A 2500 word essay that critically discusses and evaluates the importance of management and leadership within public health.

It will include, for example, critical consideration of:

• Theories and models of leadership and management and how these apply to public health.
• Models/ approaches to public health service/ project planning.
• The principles of performance management and resource allocation in public health services
• The skills needed for management and leadership in a public health context.

Students may wish to use examples from their own practice and / or the literature to help identify and critically discuss the above issues.
. Please submit a hard copy of the abstract and poster to the Assignment Receipting office, C011, Main Building, CLC(w) and an electronic copy of the poster

Marks will be awarded for:
The written essay
Discussing and critically analysing leadership and management theories and models within public health. (40%)
Demonstrating an understanding and application of management and leadership theory as applied to public health working.( 40%)
Identification and analysis of the skills required to lead and manage public health service activities.( 20%)
The academic poster
Content – To include information that demonstrates an understanding and application of public health collaborative working.( 60%)
Presentation –To include text and graphics intended for a general audience. The poster should attract attention and convey important information about the project. Language should be simple and descriptions brief. Jargon should be avoided, and necessary technical terms should be defined. Spelling and grammar must be correct. Photographs, drawings, graphs, charts, figures, etc., are encouraged and should be simple and well organized. Text should be easy to read; variation in text size and layout aids understanding; figures, tables and diagrams are also helpful if appropriate but need to be integrated well. ( 40%)
Please note students must pass both elements of the assessment and that each element of the assessment will be worth 50% of the total mark.
The general postgraduate marking grid and the poster rubric found at the end of the handbook outline the different criteria that will be take into account in the marking of the two elements of the assessment
Plagiarism and how to avoid it

Plagiarism is the copying of ideas, images or words directly or indirectly from another source without fully acknowledging that source, thereby taking credit for the specified material. It is treated as academic misconduct in Higher Education and disciplinary procedures are in place to deal with anyone engaging in plagiarism. Students are also expected to take reasonable precautions to guard against unauthorised access by others to their work.

The Academic Regulations for Northumbria Awards (ARNA – see section 7.2) include a full description of how plagiarism and other forms of academic misconduct such as cheating or ghosting, are defined and dealt with. Students should be aware that these forms of misconduct are taken very seriously, and can lead to grave consequences for any student found guilty of them. Students in HCES are reminded that academic misconduct can also be viewed as professional misconduct and as breaching professional Codes of Practice:

Demonstrates in depth understanding of relevant concepts
Poster has purpose and conveys a theme that says something important and interesting about the topic. Descriptive text
Demonstrates an understanding of major concepts
Poster has a purpose and conveys a theme that says something about the topic. Text contains

Poster demonstrates there are gaps in conceptual understanding

Poster attempts to reflect a purpose and theme that say something important about the topic but the theme is shallow or poorly conveyed and the purpose is vague and/ or confusing Text scanty and

Poster does not reflect a theme or purpose related to the topic.
The theme and purpose of the poster are confusing / do not exist.

Design Logical and easy to
read; type and
visuals neatly
executed; layout
Complements content.
Effectively uses lines shapes, mass, texture and colour to make the poster interesting, attractive and meaningful.
Poster is balanced and all elements work together to create focused message. Fairly logical;
type and visuals
mostly neat and
easy to
Understand; images relevant.

Effectively uses lines shapes mass texture and colour to make the poster interesting, neat and attractive.

Poster is fairly balanced and most of the elements weak well together. Somewhat
fails to
Content; some of images relate to content of poster.
Uses lines, shapes mass texture and colour in predictable ways and does not attract a viewer’s attention.

Poster is slightly imbalanced and some elements detract from the overall message.
hastily and
Carelessly planned; few of images relate to content or there are no images.
Use of lines, shapes, mass texture and colour is careless and sloppy poster is unattractive and unappealing.

Poster is unbalanced and elements do not work together to present a unified message.
Visual attraction Pleasing use of
colour, shapes,
symbols, and other
graphic elements; captures viewers attention and interest contains some
unique or imaginative elements
carefully chosen visuals

Images are relevant to the content and add meaning to the overall poster.
Good use of
colour, shapes,
symbols, and eye catching
graphic elements

Images are relevant to the theme of the poster.
Use of colour,
shapes, or other
elements detract
from the idea of
the poster; good ideas overshadowed by the other elements that distract or give a cluttered appearance

Some of the images relate to the content of the poster.
Little constructive
use of color or
graphic elements;
graphics do not fit
well together



Few images relate to overall poster or poster has no images.
Creativity Incorporates unique and pertinent ideas, design elements, visuals and text that make the poster stand out ;good creativity and originality

Unusual and surprising and appropriate use of text, graphics and design to communicate meaning in the poster.
Contains some unique and imaginative elements.



Includes unusual and appropriate uses of text graphics and design. Contains some
good but not
entirely original


Tries to include text graphics and design in unusual ways but they are not always effective. Generally predictable in appurtenance and theme. No
evidence of

Unusual elements of poster are inappropriate or ineffective
No attempt to include unusual elements.



Academic Poster using an article