Attitudes and Product Repositioning
“Attitudes and Product Repositioning” Please respond to the following:
Evaluate two communication tactics that influence attitude changes toward a product. Determine which communication tactic you believe to be the most effective in increasing brand loyalty and which two tactics stop customers from defecting from a brand. Provide a rationale for your response.
Analyze the attitude change strategies. Determine the effectiveness of negative advertising campaigns in regard to changing the components of attitude. Use examples to illustrate your point. Examine the pros and cons of attitude change strategies.
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