Case Study, Marketing

music of mexico

Paper instructions:

open this youtube link and follow these instructions:

Describe the vocal and instrumental performance and the lyrics, paying special attention to:

a) The instruments that stand out and any solo instrumental parts.

b) Technique used in strumming, plucking, bowing, etc.

c) Vocal production: breath control and vowel placement in singing technique; use of chest voice

d) Singing style: phrasing.

e) Lyrics (Refer to the reader for translations.): Do the lyrics convey any message? Is there any

imagery used? What is the tone of the lyrics? Defiant? Tender? Remorseful? Passionate?

Detached? Lyrically, is this a happy, sad, introspective, or superficial piece?

f) List the following at the beginning of each review:

1. Title of the selection and genre: son jarocho, son de mariachi, huapango, corrido, etc.

2. Name of the composer (if known).

3. Name of the vocalist or ensemble.
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Case Study, Marketing