Unit 3 Discussion

Global Marketing Large corporations have traditionally been the major global competitors, but more and more small businesses are entering the global marketplace by the very fact of having an internet presence. In each case, the products must be sold using

– Pricing Strategy

– Pricing StrategyImagine that you work for a pricing strategy consulting business. Apple is your client. Think of a scenario that would result in your client seeking advice from your consulting business.  Pricing Strategies and Decisions.InstructionsDevelop a 2 page report

Marketing Plan

Week 4 Final ProjectSubmit your final project your marketing plan.Incorporate a globalization strategy into your marketing plan.  Compile all four sections of the marketing plan (i.e., assignments from Weeks One Four) you have developed throughout the course, and submit ONE


Week 4 Discussion 1: Integrated Marketing Communication StrategyFind a current ad in a magazine, newspaper, or on television and describe its Integrated Marketing Communication strategy using concepts found in the textbook – the goal of the promotion, which step in


In this assignment, you will create an original situation analysis for one of four companies/brands. Each of the four companies you will choose from has been through numerous changes in recent years.InstructionsDownload the Week 10 Assignment: Situation Analysis Template [DOCX]

Any topic (writer’s choice)

Choose one of the following topics: 1. Men are more affected by reference groups than women are when buying clothes–    Introduce reference groups–    Introduce the argument: This essay argues that men are more affected etc–    Use 2-3 consumer behavior theories

Case Study Analysis

CASE STUDY ANALYSISObjectives: Study real-world scenarios in which you are approached by potential clients with questions regarding the publishing and distribution of their entertainment media content. Analyze the questions and provide relevant and appropriate answers based on what you have

Marketing Discussion Post

In your opinion, do you believe that multinationals are beneficial or harmful to developing nations? Why?What could foreign governments do to make multinationals more beneficial?Detail an example of a specific multinational organization and some of the cultural challenges they faced