Choosen Airline is British Airways
Evaluate the key principles of service operations and apply theorethical examples into practice across a variety of business avaition sectors
Paper instructions:
Choosen Airline is British Airways
– Describe and analyse the services design of the british airways. In which market(s) does the airline operate and how has this impacted on the service design?
– Evaluate the maine operational challenges faced by british airways within its specific market(s), focusing on the overall total passenger experience (TPE) from flight boking to post-flight, on the ground and in the air.
– Benchmark against competitor airlines to assess the overall performances of the chosen airline.Appropriate statistical measurements tools should be used.(identify competitors)
– Provide realistic recommendation for driving operational improvement (introducing best practices, new technologies or procedures and the expected impact of each improvement, illustrating an awareness of any potential difficulties)
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