Cross cultural for Business awareness
. The document must include page number; use Times New Roman Font (Size 12) with top, bottom margins of 1” and right, left margins of 1.25” and with ‘Justify’ alignment.
Kotler, P. (1997). Marketing Management – Analysis Planning, Implementation, and Control, (9th edition). Upper Saddle River: Prentice Hall International.
Multi-cultural environments may bring challenges or opportunities.
(a) Indentify an organization that operates in a multi-cultural environment. Write a brief of not more than 500 words on how you justify their multi-cultural working environment.
(b) Critically analyze, with established theories (Hosftede, Adler or Van Trompenaars’) how this organization manages the challenges and opportunities of cultural issues in business.
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