The book for this is:
McGuigan, J. R., Moyer, R.C., & Harris, F.H. (2011). Managerial economics: Applications, strategy, and tactics, (12th Ed.). Mason, Ohio: South-Western Cengage Learning.
The assignment is:
"Statistical techniques are often found to be of great value when making empirical demand function estimates. Regression analysis is often used to statistically estimate the demand function. In the following exercise, you will practice this technique.
Review the Case Exercise: Soft Drink Demand Estimation beginning on page 123-125. Answer Questions 1-4 on page 124."
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