Just write Strengths, Weaknesses, Opportunities, Threats and Target Markets for the company
Keep in mind that your strengths and weaknesses concern your company internally.
Your opportunities and threats are external concerns.
List these concepts via bullets under each heading (strengths, weaknesses, opportunities and threats).
Target Markets
Define your target markets by age, income, education, culture, etc.
Try to be specific as possible.
You should make the target market analysis for all your products.
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Just write Strengths, Weaknesses, Opportunities, Threats and Target Markets for the company