The company CEO has read your letter, calls you in to his office, and says, ?You’ve provided some very good
information on the business, cultural, and other conditions in the country. Very impressive! What do you think is
the next step??

You pause. ?Sir, the situation in the country has pros and cons. There are some significant benefits but also some
risks if we open up an operation there. I would like to do some more research and provide you with some written
recommendations. I?ll need to lay out some milestones, and may need some resources, including a budget.?

The CEO smiles and says, ?Exactly what I was thinking! Get a research proposal to me next week stating what you
plan to focus on for a comprehensive report with recommendations on doing business in this country. And be sure to
use an attractive, professional document design for the proposal, with some visuals depicting data on the country
and a few photos. I?ll need to get your research project approved by the board. You will indeed need some extra
resources, possibly even travel funds, to get the report done in a reasonable time frame, say about a month.?

?Yes, sir. Thanks!?

Leaving the CEO?s office, you?re pleased that your memo and letter have brought results, and you look forward to
finding out more about doing business in this country. But you are also a bit worried. If you are going to get the
proposal and the report completed, you need to get started right away.


Explain in a research proposal what you propose to focus on for your Business Report with Recommendations

Use the format and the sections in Chapter 18 of the text (Problem, Country Overview, Audience, Topics to
Investigate, Methods and Resources, Qualifications, Work Schedule, and Call to Action.
Use document design techniques, diagrams, photos, and other visuals to comply with the CEO’s guidance.




Kenya’s cultural conditions