Management of Technology and Innovation
Consider the process of internal innovation in one of the top 50 companies in the 2011 FORTUNE 500 list for California, USA (see website https://money.cnn.com/magazines/fortune/fortune500/2012/full_list/).
Select a company of choice, and provide for the following in their report:
(a) Discuss in some details the process of internal innovation in the company, redressing the phases of planning, implementation, control, and evaluation. (2 pages)
(b) Explain how far has this process contributed to the company reaching this status. Outline other factors that may base assisted, if applicable, e.g. merger, acquisition, or others.
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