marketing and business marketing

Paper instructions:
discuss any two differences in as much as detail as possible between consumer marketing and business marketing.organise your answer around the various dimensions of marketing, then explain how they differ in business marketing(b2b) as opposed to consumer marketing marketing(b2c).you are expected to examine the literature using related theoretical constructs and published empirical data (from trusted academic sources, eg:discover) as well as contemporary literature

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marketing and business marketing