Marketing Plan Components: Environmental Analysis
Complete the following sections that will be utilized in your final marketing plan.
Macroeconomic Analysis: Describe the following environments that the company faces. How will the challenges that arise as a result of these environments affect the marketing efforts of this company in the following categories?
Marketing Information System: Describe the marketing information system that the company will utilize. Demonstrate the importance of each part of the marketing information system that is identified. Incorporate how the marketing information system will overcome the difficulties that the company faces as a part of the macroeconomic analysis.
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