1. list some of the tools a media planner might use as a starting point to planning media.
2. Describe what is meant by gross impressions. How are gross impressions different from CPM?
3. What are GRPs and what function do they serve?
4. Articulate some of the complex core measurement principles found in
measuring mobile media.
5. List several reasons why it is important for an advertiser to monitor the performance of its social media site.
6. Why do some call for deeper analysis of analytics programmes?
7. List some of the pricing models for gaming advertising.
8. Give reasons for choosing an " opportunity buy " versus a ‘ scatter buy’ when buying airtime for television.
9. Explain what happens in post-buy analysis.
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