Promoting a Massive Multiplayer Online Game (MMOG)

Paper instructions:
You have been hired by a new company to create an advertising campaign for a Massive Multiplayer Online Game (MMOG). The company has recently formed and does not have previous advertising strategies in place. Promote the company and the new game by targeting the gaming demographic.

Write a six to eight (6-8) page paper in which you:

1.Suggest a typical customer for the MMOG. Provide a demographic description of the customers, discussing their income, family life, occupation, and education.
2.Prepare three to four (3-4) methods for integrating different elements of the promotion mix in order to communicate the MMOG to the target market.
3.Formulate a social media strategy to use as part of the integrated marketing campaign.
4.Evaluate the effectiveness of traditional and electronic media as part of the integrated media program.
5.Devise three (3) metrics that you could use to measure the effectiveness of different media used in the integrated marketing program.

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Promoting a Massive Multiplayer Online Game (MMOG)