students will also have to submit a maximum 1000 words reflective essay (worth 10%). The essay should include your core contributions to the discussions throughout the semester. Included in the essay should be a short description of what the presenters covered, how you contributed as well as what external material you had read as background for your contribution.
The essays should have in-text references where appropriate and a reference list at the end. You must include at least four (4) academic journal papers in your essay.
Students are free to include as many tutorial discussion topics as they wish in their essays. However, it is recommended that you cover no more than 5 topics (1000 word limit). It is recommended that all students keep a diary of the tutorial discussion throughout the semester. See appendix E for a template of how you can keep a diary. This would help in picking the „best? (or the ones you found most engaging) discussions to cover in your essay at the end of the semester.
Important: Students cannot include their own presentation topic in their participation essays. The presentation is a separate assessment; zero marks will be awarded for students own presentation topics included in the participation essays.
Submit your assignment to the Turnitin link on WebCT before your lecture in week 12. Work submitted after the due date, without an extension granted or the relevant documentation provided will attract a late penalty.
Important: Refer to Appendix D of this Subject Guide for the participation essay marking- rubric. You will be able to download your assignments including rubric scores and comments from your tutor and lecturer within 10 working days after submission.
it is recommended to cover no more than 5 topics from week 7A to week
What is the COO effect? Does the COO effect affect all Countries and Product Types? Give examples.
What is Foreign Branding? Show examples of Foreign Branding and explain how it is different from COO.
What is the difference between COO and CE? Give an example of an industry in your country that you think can take advantage of CE.
Is Consumer disidentification good or bad news for marketers? Show your own examples of disidentification in different markets.
Does anyone have Consumer Animosity (CA) towards products made in your country? Who and why? If so, how should marketers deal with CA?
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