When working in the area of strategic management, you will often be asked to look at what appears to be a strategic initiative on the part of another company and speculate as to what the strategy behind the initiative really is. In other words, what is the company really trying to do and why? You will find that you have to use your knowledge of business and strategic management to penetrate the rhetoric and determine what is really behind it.
Explore this auto company’s Web site.
Characterize this auto company’s commitment to the environment.
Do you think this commitment will offset the environmental issues with fuel economy and greenhouse gas emissions? Provide support for your opinion.
What are this auto company’s real strategic reasons for these environmental initiatives?
Be sure to cite all references in APA format.
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