Strategic Planning for a Healthcare plan

 

You have just been hired as the director of strategic planning for a health plan that insures 30% of the residents in a metropolitan area of 500,000. Those insured by this health plan are employed mostly by large companies in the metropolitan area, and these companies pay for their employees’ health insurance. The health plan leaders and the employers both recognize that their business model depends on their success in addressing behavioral risk factors that play a critical role in the prevention and management of chronic diseases, the containment of health care costs, and the enhancement of employee productivity.
In your new role, you are asked to create a plan for addressing these behavioral risk factors by improving both the clinical care provided and the plan’s community-based efforts. Specifically, you want to develop strategies to reduce the levels of tobacco use, unhealthy diet, and physical inactivity. Write a one-page report of no more than 500 words to your manager which addresses the strategies which you recommend be used and the model(s) which you recommend.
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Strategic Planning for a Healthcare plan